When to build an affiliate program and how to enable SaaS affiliates

I’m enjoyed have an associate advertising and marketing specialist join me today. Dustin Howes is a 12-year associate advertising expert. The previous Head of Affiliates at WP Engine (which has one of the largest associate programs for any kind of saas company), Dustin is mosting likely to provide us with what we need to recognize today in order to understand, qualify ourselves, as well as start to establish an “Affiliate” program – not to be perplexed with an “professional” or “Solutions” partner program.

In this episode, Dustin and also I assess:

Definitions of Affiliate vs Partner vs Reseller, and Channel, etc. Who should not be thinking about associate programs?
What is action 1 of developing an affiliate program?
What are the pillars of associate program success?
What to find out about products that succeed in this associate system.
What are the most effective methods to make it possible for associates?
When and also what commissions make feeling.
What separates company partners from pure associates – in operation as well as enablement.

If you are thinking about an affiliate program for your saas, you’re going to like this episode.

Thanks for being an audience of this program. We strive to bring you entertaining as well as workable content every week.

In order to remain to run, we deal with vetted companion enablement sponsors like the ones I’m about to state. Please take a second to find out about these awesome systems …

Resources:

Slides we talked around in the episode.
Partnerstack – Partner tracking and also payments.
Reveal – A complimentary account mapping service.

Partnerhub – for searching for as well as handling your collaborations.

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